Music Marketing

A Punk Rock View Of The Apple / U2 Alliance

The punk view of the U2 / Apple Alliance from indy/punk site Aversion.com :

U2 SELLS OUT TO APPLEU2_1

“Being a progressive, socially conscious band just doesn’t pay the bills like it used to: U2 is set to announce a major partnering with Apple Computers.

Warning: If U2’s decision to let Apple use its most recent single, “Vertigo” in its iPod ads leaves a bad taste in your mouth, just stop reading here.

The act announced it will release a special U2 edition iPod, which will come preloaded with its upcoming album How To Dismantle an Atomic Bomb and a smattering of hits. The act has also formatted its first single from the album to tie into Apple’s iPod marketing campaign.”

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