Music Choice and Sprint have luanched a music subscription service designed for mobile phone users complete with video and programmed channels. This is the first music streaming service available to U.S. mobile consumers. Music Choice president and CEO David Del Beccaro said that the service was designed so that people who might only have a few minutes at a time can enjoy it. Subscribers choose from a variety of music genres plus news, gossip, live performances and other content produced by Music Choice. Music Choice joins streaming audio and video from such sources as NBC, CNN, ABC, Fox Sports, the Weather Channel, Discovery, E! Entertainment, mFlix, 20th Century Fox, and the Cartoon Network.