Concert Going Goes Interactive Via Cell And Boomerang Mobile Media

At almost any concert one can see dozens of cell phones held up like the cigarette lighters of yesteryear.  Some are sending the show via an open phone line while others send photos or even video.

Now thanks to a new service from Boomerang Mobile Media "…beginning with the summer Clay Aiken tour, audiences can do a lot more with their phone…large screens in each venue on the tour will offer audiences a way to display text messages for all to see," according to an article in the Hollywood Reporter.

"…There also will be a call-in number for purchasing a variety of official merchandise…You see something you like, and we deliver it to your home," according to Boomerang founder Glenn Field. "These are exclusive items purchased through the security of your phone, and the day it should have arrived you’ll get a follow-up phone call to confirm you received it." This is the first U.S. project from Boomerang and Simon Renshaw’s Strategic Artists Management, which recently announced their strategic partnership. Other Renshaw clients include Dixie Chicks, Anastacia and Miranda Lambert."