Delta Song And Aretemis Join For Unique Better Than Ezra Promo

Delta’s Song airplanes "…already feature entertainment consoles for videos, music and games…Now, the airline will use that platform to promote a new album from Better Than Ezra, represented by Artemis Records. The deal also ties in LA-based marketing firm Creative Branding Group Inc., which is helping to shape the nascent Song Records brand. Customers of the airline will now be able to listen to tracks from the latest Better Than Ezra disc, and can purchase the CD from flight attendants. Meanwhile, Creative Artists Agency (CAA) is helping to fill the entertainment consoles with movie and gaming content," writes Digital Music News.

"…Airline passengers are the most captive of audiences, with restless riders often clawing for something interesting."

"That void has so far been filled with movies and stations like CNN, with music channels also a longtime staple. Now, the experience is starting to get a bit more interactive, offering a big opportunity for artists to gain valuable exposure. That certainly takes groups like Better Than Ezra out of the familiar retail loop, with experimental outlets like Starbucks now catching fire…"