Internet Radio Poised For Growth

Kurt Hanson, the editor of the Radio And Internet Newsletter recently outlined why internet radio is well on it’s way to be a dominate force at the recent Streaming Media East confernece in NYC.

As summarized in the Village Voice Hanson point out that:

– Wi-fi is becoming a way of life in urban areas… and will soon approach ubiquity…

– Web radio is free. Sirius and XM subscriptions run $12.95 a month and up, in addition to a hardware investment of $100-plus.

– It plays big artists (that still have many fans) shunned on the airwaves… traditional radio gives them no love.

– Clayton Christensen, author of the award-winning best-seller The Innovator’s Dilemma, outlined a theory of ‘disruptive technology’… Rather than outpacing customer needs, it started out below expectations and has since risen to meet and subsequently guide its market.

– There’s money in it, now… professional webcasters are beginning to turn a profit. As Kevin Shively, East Coast account manager for Net Radio Sales, notes, this has encouraged Fortune 500 companies to incorporate net radio advertising into their business plans.