Two New Surveys Offer Surprising Insights Into Digital Music

Two new surveys provide interesting insights into digital music usage. 

"While most within the terrestrial radio space view portable mp3 players as a threat, a new study challenges that conclusion," reports Digital Music News. "According to findings published by radio research group Bridge Ratings, the use of portable mp3 players does not significantly alter the amount of time spent with traditional radio. Specifically, the group uncovered an interesting usage pattern, with radio listening levels reducing within the first months of portable mp3 ownership, only to bounce back later. And after a period of several months, Bridge reports that the level of traditional radio listening time actually increases…The survey involved 3120 participants, aged 12 and older, in the markets of Los Angeles, Boston, Phoenix, Ventura, CA and Chicago."

In another survey reported by Digital Music News, "consulting firm Network Management Group (recently surveyed) a large group of consumers to get a better idea of what might succeed. ..Topping the list are over-the-air, full song downloads and commercial-free streaming radio, with ad-supported videos not far behind."

"…Currently, both Verizon Wireless and Sprint are offering video offerings for a $15 monthly surcharge. Verizon is putting big weight onto its V Cast service, which recently added concert footage as part of a deal with Clear Channel. But survey respondents were lukewarm on those offerings, greatly preferring free, ad-supported video content. Meanwhile, price points on full song downloads were also examined, with a large percentage of respondents preferring a 99 cent per download option, mirroring established price points online…The survey involved over 1,000 respondents between the ages of 13 and 34."