(CelebrityAccess MediaWire) Singingfool.com, an independently owned music video archive site that has carved its own niche in between the large Internet conglomerates, has signed an agreement with Universal Music Group (UMG) to continue providing its monthly audience of 2 million unique visitors with hundreds of music videos from many of UMG's chart-topping artists.
With over 7,000 music videos that can be accessed, Singingfool.com is not only one of the largest music video archives, it has grown to become one of the most popular on the web. Started in 1999, Singingfool.com has been ahead of the curve in realizing the importance of streaming video content on the Internet and archiving it for music fans. The phenomenal growth in the number of broadband connections has fueled a renaissance in the world of music video which has driven visits at Singingfool.com up 250% in the last three months alone. According to a recent survey, the comprehensive catalog, the simplicity of the search tool and the ability to create your own music video shows or "VJ playlists" are what resonates with millions of "on-demand" consumers.
"We are dedicated to growing our music video library and expanding the definition of music video to take advantage of the power of digital media and the web," Springfoot.com's managing partner Jed Horovitz says. "We are pleased that UMG understands the value of our ability to break new acts and connect established ones with new fans." By Jane Cohen and Bob Grossweiner