Why Don’t We All Use The Many New Ways To Market Music?

For several years now we’ve wondered why record labels don’t point more resources towards the media that does expose new music instead of fighting for the same few spots on broadcast radio.  In a Lefsetz Letter column last week Bob Lefsetz said the same:

You’d think instead of paying for play on terrestrial radio labels would be supporting satellite radio and net radio, with their wide variety of options, with their unlimited playlists. God, sign up for satellite and get five CDs free. Isn’t this how "Rolling Stone" built its business?

To those outlets we’d add podcasts, magazine CD and download samplers, P2P’s, Mp3 blogs and email newsletters, eCards linked to free downloads and other viral marketing plus a growing variety of music sampling and sharing services.  Get with it music marketers or get left behind!