MTV And Microsoft Join For New Urge Music Service

MTV Networks and Microsoft have announced plans to join forces to develop a new digital music service. Called Urge and due to launch in 2006, the service will be integrated into a new version of Microsoft’s Windows Media Player and promoted across all of the MTV, VH1 and CMT family of channels. Plans call for Urge to offer more than 2 million tracks for download from both major labels and independents as well as original content from MTV.

What took these two so long to hook up?

Read the full press release here.