Music Marketing

Radiohead Hints At New Music Download Strategy

Radiohead is hinting on their web site that they may release some new music as single song downloads rather than wait for a full album cycle.  Not only would the practice make sense creatively, (Who really believes that an artist’s best work only comes in 10-14 song batches?), but in the age of single song downloads is may also make economic sense.  Expect to see more artists following suit.

Radioheadlogo"theres a lot of baggage about the old way of doing things that is hard to get over…
all the ‘album’ crap..just this level of pressure that is ridiculous..
we’re just going to do what feels right at the time
quite intothe idea of singles at the moment(that dont get on the radio)"

"no grand design… wherever we are at. some of the random stuff we have at the moment
could be the most exciting… trying to figure out how on earth we will be able to play some of it."

From the official Radiohead blog. Thanks to DigitalMusicWeblog for the tip.

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