Don Rose & A2IM Fight Corrupt Radio. Should Indie Community Care? - hypebot

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Glenn

I see what you're saying, but radio is still the best way to get a ton of album sales. Nothing matches it. You wrote that going for radio is "chasing short term mega-profits." Yes, well so is hoping MP3 bloggers will latch onto your music. So is file-sharing.

Indies are going after short-term profits just like everybody else. They may not have to report to their shareholders, but they're trying to make a buck, too.

Would it be best for indies to concentrate on other avenues, such as satellite radio, Internet radio, file-sharing, etc? Possibly, but they still want in on the terrestrial radio party.

Rose's comments sure did make more sense pre-Spitzer settlements, though.

As it stands now, stations are less likely to play indies because they've got federal regulators looking over their shoulders.

Indies got what they wanted. Payola is over. But majors still have the promotion muscle that indies lack.

Their advantage is that most indies deal with music that falls outside of the narrow focus that is mainstream radio. They don't depend on radio. They have the kind of artists who will be discovered through album reviews, touring, word of mouth. It's easier to faithfully serve a niche that it is to shoot for platinum sales, especially in the Internet age.

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