Forget About The Net. It's Still Old Fashioned PR That Breaks A Band - hypebot

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bil

I think it all comes down to the discovery process for the genre of music. Some forms of pop music (inclusive of Hip Hop, R&B) fans are still pretty much guided by traditional radio, cable and specialty TV, and club spins.But metalheads, alt/indie rockers, and punk/hardcore kids have always fallen outside the norm.

So,what helped Clap Your Hands And Say Yeah or Editors (whose fanbases are made up of early movers on the web) is not necessarily good for Gretchen Wilson or Chingy.

Personally, I find the bulk of my new music from podcasts, blog RSS, online magazine RSS, and word of mouth from friends and the bands on my label. They give me a reason to want to hear it and then I follow the links to check it out.

It's rare I use MySpace or even PureVolume because there is no easy way to separate the wheat from the chaff, or locate it.

And while the folks reading this blog may have a similar story, I know that there is a majority out there that does not, and just because there are X million iPods in the world, it doesn't mean the same number of people are discovering music in any new way.

Glenn

The NY Times had an article during SXSW that talked about all the wheeling and dealing that's still involved as many of the buzz bands find fans through the Internet. At the end of the day there are still promoters, labels, retailers and tons of other people involved in bringing a band up the ranks. The Internet alone can't do it. Old fashioned PR and elbow grease are still required.

As for MySpace, I think it's great for discovery (every band has a MySpace page) but it's not really a way to find new music. You have to go looking for something specific. You don't just happen across something good very often. The search costs are too high to just click around and look for something you like. But if I hear or read about a band and I go to the MySpace page. All the time. And I hear a few songs and get some basic info, and then I move on. Easy as pie.

squashed

-Traditional media. (big newspaper, radio, TV still hold the biggest audiance attention, but all of them are not growing or at least not as effective as it used to)

- My space is a nice webpage, where artist can put everything they need in one page. And people know where to look for. (And google search it too) plus the fact oodles of people use myspace does help.

- Blog. The scene is still small, but it's where die hard music fans hang out. Specially indie rocks. Give it more time, the influence will grow.

The greatest mystery is still, how do people search for music?

(They definitely shifting away from browsing brick and mortar stores/radio/music magazine. But online stores only doesn't fill the whole picture.)

Eric

OK here's the deal. The net is a great resource with ever growing potential it is empowering many DIY artists & creating new opportunities. However if you're aiming at the mainstream the industry is still media driven by TV, Radio & Press - in that order.
Just think of the numbers, how many people watch prime time TV?
BTW the Sandi Thom thing is a bit misleading, it was the mainstream media which brought traffic to the web, not the other way round as many a story would like you to think.

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