HITS -
- - The marketing campaign for Neil Young's new anti-war CD. He recorded the album quickly in a rush of creativity and political passion and the marketing campaign created the same sense of urgency by taking advantage of all the viral opportunities that the net and new technologies provides.
- Pearl Jam's comeback CD is getting the full media and net treatment including exclusive content via AOL and repeats of a live CBS coming on the network's new broadband channel Innertube.
MISSES -
- - Flea for announcing by denouncing the availability of a leaked advance copies of the a Red Hot Chili Pepper's new CD on P2P sites.
- Napster for taking a great idea (listen to any song 5 times free) that could have rejuvenated their business and delivering the tunes at a hard to listen to 32kps.
