With all of the hype about MySpace perhaps you've thought of advertising on the site. We've heard some rumors that MySpace is growing so quickly and has so much prime online real estate that they can't get the premium prices that some less popular web sites do. To find out more, we asked MySpace to send us advertising rate info. Here is what they sent:
Why pick Myspace for advertising? Simple, they are the largest online social networking portal on the web.
- - 71 + million registered users with 41+ million unique visitors (media metrix March 06)
- 2nd largest destination on the web, by page views
- 50.2% male – 49.8% female
- Primary Age Demo: 16-34
- 1.4 million registered bands
- 350,000 + band blogs
- 220,000 + new registrants daily
- 50,000 + groups including fashion, health, wellness & fitness, sports & rec, music, film, TV, etc
- Major music enthusiastic destination where bands/artists like Nine Inch Nails, Coldplay, the Black Eyed Peas and Billy Corgan debut albums and connect with fans
- We reach more men online than ESPN
- We reach more females online than iVillage
Snapshot of our user – Influencers, Trendsetters, Music & Film Buffs, and Gamers. I have included the current pricing below for both targeted and untargeted campaigns and included are all available ad units. All rates are based on a CPM (cost per thousand impressions). Campaign minimums are $3,500.
ROS - Run of Site
- 728x90 - $1.65 (large top banner)
- 300x300 or 300x250 - $3.50 (medium box)
- 430x600 - $5.60 (large box)
- 120x600 - $2.10 (vertical banner)
Targeted Price - Targeting can be done by any of the profile features like age, city, gender, etc. Each additional targeting item is $.25.
- 728x90 - $2.15 (large top banner)
- 300x300 or 300x250 - $4.00 (medium box)
- 430x600 - $6.10 (large box)
- 120x600 - $2.60 (vertical banner)
Music Section - Music pages and artist pages
- 728x90 - $8.00 (large top banner)
Featured Profile
- $45,000+ (includes profile creation or remodeling & customized ad campaign)
- Campaigns start at $3,500. Here is an example of how the pricing works. If you wanted to run an entry campaign size of $3,500 worth of medium box ads (300x300) you would get 1,000,000 impressions/views ($3,500/$3.50 x 1,000). We would look to spread out your delivery evenly across the time frame you have specified (i.e. 20 days). So for this example, you would get a little more than 50,000 impressions per day. Myspace serves several hundred million impressions each day so it is necessary to have sufficient impression delivery for each campaign, thus why minimums and such.
