Music Marketing

Coke & AOL Spin Two New Artist Programs

CocacolaCoke has started a campaign to tie its brand to emerging music worldwide. In the US the push is partnered with indie AAA leaning Paste Magazine.  The site offers podcasts, downloads and info.Aol_16

AOL Music has also unveiled its latest crop of Breaker artists all of whom are also receiving a debut push from their respective labels. They include Johnta Austin (So So Def), Chris Young (RCA Nashville), Mario Vasquez (J/Arista), Jibbs (Geffen), Young Hot Rod (G Unit), and Cute Is What We Aim For (Fueled By Ramen).

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