Major Labels

Warner Believes In Video. Taps Brightcove. Who Cares?

Wmg_34Following its deal with YouTube Warner Music is further spreading its video content across the net via a new deal with Brightove. "Across WMG’s network of artist and label web sites, consumers can use the new, interactive, web-based Brightcove video players, which require no download and can be customized by each artist and record label. The Tv_8Brightcove Internet TV service allows WMG to monetize its video content on an ad-supported basis, through a pay-per-view model or other paid basis."

Neither party has anything to loose with the alliance. But how will the pay-per-view model effect the  flow of free content that WMG currently provides to YouTube. Launch and dozens of free music sites?  And what content does WMG Brightcovethink people will pay for when so much is available for free?

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