CBS TV is reviving the legendary CBS Records moniker to name a new lightly staffed and largely digital 
record label designed to take full advantage of the network's marketing clout.
The move can be viewed as synergistic from several angles. Music is increasingly a component of many TV shows and the costs of acquiring that music is rising. Why not already control some of that content that the network requires? And if your going to promote somebody's music; why not have it be your own? (more @ The LA Times)
