In another in the plethora of recent "exclusive content" deals, Warner Music Group and MobiTV have announced the exclusive availability of WMG artist-branded channels across MobiTV's mobile and
broadband platforms. Beginning in February, MobiTV's 1 million US subscribers can view video programming conceived and created by their favorite WMG artists.
Artists including Linkin Park will direct original video programming to populate their personally branded MobiTV channels. Content will include original video filmed by and featuring artists as well as music videos from the WMG catalog.
It will be interesting to watch how much effort is put into promised "exclusive content" for so many channels at MobiTV and elsewhere and how valuable fans find it. But at least with the MobiTV deal WMG has chosen a partner whose goal is availability across multiple cell carriers and platforms.
