Study Shows Shifts In Social Networking

MySpace and Isobar have just released a survey that shows that social networks have caused a fundamental shift in the way younger people interact with each other and media. More than 70% of Americans 15-34 actively use online social networks spending more than seven hours a week there and driving growth in overall time spent online.

The research also showed sites taking a stronger foothold in the primetime hours with users believing that they are enhancing existing relationships with family and friends and exploring new brand connections.

More than 40% of all social networkers said they use the sites to learn more about brands or products, and 28% said that a friend has recommended a product to them. That's good news for music promoters who have just recently become more savvy about using MySpace, Facebook and other services to spread the word. (more)