Microsoft is intensifying its Zune marketing efforts with a significant presence at 28 Live Nation concert
venues this summer at Zune Spots that encourage consumers to try the players. These "Zune Spots" are converted freight containers that have been "redesigned to bring the brand to life".
A Zune Zoom Away competition sends fans to Live Nation concerts and consumers can download Zune Zone vouchers. The first 50 people to bring the voucher to a Zune Spot will receive VIP treatment at the Zune
Zone, a special area at select concerts with private wait staff and Zune lawn chairs.
The Zune Ignition program has also added Ryan Adams and Great Northern to its select roster of artists getting exposure across a wide swath of Microsoft properties.
