Google is extending it's AdSense platform to video and giving content creators and the web sites that carry them a piece of the action. The new platform runs small targeted ads on the player which for the first time enables 
labels, bands and video producers to monetize their creations via "channels" offered to web sites and blogs. Sites are encouraged to post the channels because they also receive a portion of the Google sold ad revenue.
MTV style videos, live clips, interviews and more can be produced for almost nothing for use as viral promotional tools. Now these videos can be easily monetized; which in turn will only encourage content creation. Here's an example of a general unfiltered music stream with ads (please excuse the formating):
