Guitar Hero Proves Powerful Song Sales Tool

THE GAME JUST GOT A LOT MORE INTERESTING

Song inclusion in a popular video game may prove to be a powerful music revenue booster far beyond the royalties received from the game manufacturer.

The Soundscan numbers charted above by tech journal ars technica show a jump of as much as 140% in single track sales for several of the songs included in the new Guitar Hero III game. "No labels are really advertising their bands being in GH III, and even if they did most of the 'fans' already have a copy of the bands' most popular song before GH III came out," said one music industry insider.  "It's not far-fetched to assume that these are new people willing to pay for a new song."