Facebook Adds Music & Film Launch Pages
Facebook has just launched two new "Pages" for music
and film designed to lure more musician and film makers and ease the way for them. The new
templates include applications specifically designed for music and
film like a review app, tour dates app, the ability to sell tickets and merch, a Flash player, music player and
co-branded Facebook applications from sites like Fandango and iLike.
The move is designed to help the social networker compete with MySpace and the massive music and film content and communities found there. A major unveiling is planned for SXSW,
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It’s my personal view that Facebook is too late. It’s popular App’s are too overdone at this point and bands, while Facebook would be an excellent tool for marketing, don’t understand it as well as MySpace.
Facebook could be a GREAT tool because:
Social marketing. Just as bands can do now, create a group. If you have 200 friends and one of them joins the group, it will be published in a “news feed” letting all of THEIR friends know they’ve joined the group. This tool has somewhat of a domino effect in that the initial 200 people contacted turn into 2000 fairly quickly.
If an act can master this technique using the new format and use it correctly it could end up being extremely effective. The question is, will they buy into it?