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Study Claims Tweens Prefer iTunes To P2P

We’re not sure we believe it, but a new study by the NPD Group claims that purchasing musicTweens_2 from Apple’s iTunes Store is more popular with tweens (kids 9-to 14) than "illegally" 
downloading music. The report says 70% of tweens now use legal services with iTunes grabbing 49%, Limewire still commands 26% and MySpace is used by 16%.

Its hard to explain or even imagine this shift particularly in with pre-credit card crowd. Are these tweens telling the truth on the survey or is it that their college age brothers and sisters just haven’t introduced them to the finer points of Pirate Bay and BitTorrent yet?

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2 Comments

  1. This is more likely a case of kids not telling their parents what they’re up to. The NPD description of how the study was conducted is quite telling:
    “A survey invitation was emailed to a nationally representative sample of parents with kids age 2 to 14 living in the household.”
    What’s next? “98% of teens tell their parents they don’t have sex”?

  2. Uh, duh, kids at this age DON’T HAVE TO PAY for anything. Their itunes accounts are probably funded by their parents credit cards, so of course they like itunes better. They just click BUY and in a minutes they have songs.
    Do you really think a 9 year old knows what the hell a P2P network or a torrent is? Stupid study.

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