A new Arbitron and Edision Media Research study shows that weekly US online radio listenership has grown to 33 million for those 12+- Among web listeners, 63% have their own social networking page compared to 24% of the general 12+ population
- Reflecting just how much net radio is listened to in the office, they ranked Linked-In #2 at 24% just under MySpace's 28%
A cost-effective new release campaign can now bypass traditional media entirely and focus on web radio, social networks and proven to be effective music blogs.
