ARE ROADBLOCKS COMING FROM THE DOWNLOAD STORES OR THE MAJOR RECORD LABELS?
Courtesy of USAToday comes these revealing statistics:
So Steve Jobs, who in a widely publicized speech last year demanded the major labels drop DRM, has been far slower to adopt DRM free than competitor Amazon. It seems impossible that Apple has been unable to use its leverage to make deals with more labels. Perhaps Jobs and CO. secretly prefers DRM which ties iTunes purchases to iPods and serves to maintain their market dominance. Apple has declined to comment.
Real/Rhapsody founder Rob Glaser was calling for the end of DRM as early as 2005. But Rhapsody too has been slow to drop DRM. Real spokesperson Ronda Scott told Hypebot recently, "We have been strong supporters of going DRM-free for digital download sales for some time now. We’re currently offering over 13,000 albums for sale as MP3s from the UMG catalog and plan to offer content from all the majors and independent labels as well, though we haven’t announced timing for a full DRM-free story roll out."
'"When we roll out a full DRM-free digital download store, we want it to be in the context of Rhapsody as an unlimited access service," continued Scott. "The implementation should stay true to our focus on that core service, avoid confusion within the product...With that in mind, while we are committed to fully going DRM-free for purchased downloads, we plan to take our time to make sure it’s done right for Rhapsody."
Napster has made similar claims, and both they and real Real lack Apple's hidden incentives to hold on to DRM; so their efforts to "make sure it's done right" may be sincere. (Although the fact that Real is selling almost 150,000 tracks DRM-free seems contradictory). And just how much time do all three companies really need to convert from one file format to another?
Or if the roadblock is the major labels, then consumers deserve to know it.
So Apple, Rhapsody and Napster, who is holding up the marsh to DRM-free?
Or the major record labels?