Apps, Mobile & SMS

UMG Goes Direct To Consumer w/Qualcomm

Universal
UMG announced that it will offer direct-to-consumer mobile music and services via Qualcomm’s BrandXtend solution. UMG’s mobile offering will be available iva
artist Web and WAP sites, CD packaging and its GetMusic.comBrandxtend_logo portal. Direct sales means higher profits from ringtones, video ringtones, wallpapers, etc.  and  provides delivery, campaign management and merchandising tools including recommendations, bundles and text campaigns.

BRIEFLY:
I’m not sure why we’re not seeing more direct to consumer sales from labels?  Perhaps they’re still afraid of upsetting retail. But direct sales means higher margins, the ability to up-sell and the capture of buyer info that leads to more sales. WHAT DO YOU THINK? Do direct sales help or hurt the music industry?

Share on:

3 Comments

  1. I have a hard time thinking of any positive examples of a label selling directly to the consumer. They’re not structured properly to do direct sales, I’m interested to see how this is executed.

  2. It’s a possibility when industry comes out it’s own subscription service: total music…
    While music industry facing degrowth; only way they can put it on track is to distribute content through many affliates across mutiplatform and this is just one of the steps in that direction

Comments are closed.