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UMG Goes Direct To Consumer w/Qualcomm

Universal UMG announced that it will offer direct-to-consumer mobile music and services via Qualcomm's BrandXtend solution. UMG's mobile offering will be available iva artist Web and WAP sites, CD packaging and its GetMusic.comBrandxtend_logo portal. Direct sales means higher profits from ringtones, video ringtones, wallpapers, etc.  and  provides delivery, campaign management and merchandising tools including recommendations, bundles and text campaigns.

BRIEFLY:
I'm not sure why we're not seeing more direct to consumer sales from labels?  Perhaps they're still afraid of upsetting retail. But direct sales means higher margins, the ability to up-sell and the capture of buyer info that leads to more sales. WHAT DO YOU THINK? Do direct sales help or hurt the music industry?

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