Winning Fans: Metallica vs. Nine Inc Nails
Metallica, who have often been critical of file sharing, are finally joining Music 2.0…soft of. For $25 fans can join their Mission:Metallica fan club as a platinum member and get an mp3 version of the bands new album along with a complex array of other goodies like "fly on the wall" coverage and contests. Add another $8 and they’ll send you the CD.
Contrast this to Nine Inch Nails who tells fans, just give me your email address and you’re in my club. Then I’ll give you some music free, more music in any format you want cheaply, and if you really want to spend some money I’ve got limited edition stuff to sell you.
If you’re a fan, which band wins your loyalty?
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Wait…so if I give Metallica $25, they’ll send me an MP3 version of their album (which I’d more than likely be able to buy, sale priced on iTunes, for $8.99 upon its release)…
Then…If I give them ANOTHER $8, they’ll send me their CD (which I’d more than likely be able to buy, sale priced, at Best Buy, for $8.99)…
And they’ll ALSO give me stuff that they could just put on their website for free anyway?
WHAT GREAT GUYS! And what a great idea, Warner Bros.! Thanks!
The Metallica idea is one of the biggest boneheaded ideas I’ve seen thus far.
What were they thinking at Warner?
They keep bragging about being the only company with a dedicated tech department and this is all they can come up with?
Congrats.