Top concert promoter Live Nation says that starting 6/25, ticket holders that bought direct via Live Nation Tickets at LiveNation.com can, at no extra charge, enter shows in Live Nation owned and operated venues ahead of other ticketholders. After buying the ticket, fans are told how to beat the crowd using a special "Fast Lane" entrance.
Live Nation is ending its relationship with Ticketmaster in the coming months and Fast Lane is part of a larger campaign to improve the live music experience and promote LiveNation.com as a hub for concert goers. Live Nation venues range from small clubs to outdoor ampitheatres and include all Hose Of Blues and Filmores nationally.
"We want to reward music fans who purchase tickets through Live Nation Tickets via LiveNation.com with a special perk -- being able to enter our venues first with our complimentary FAST LANE ticketing program," said Nathan Hubbard, President of Live Nation Tickets. "With FAST LANE, general admission and lawn ticket holders will be more likely to get the vantage point they want for experiencing their favorite artists in a very close and direct way, while fans with reserved seats will get the convenience of not having to line up before the show. This is a great benefit for all fans, and especially for general admission ticket buyers."