Starbucks Dumping Most Music - hypebot

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Steven

We all knew this was going to eventually be the case. With the new Starbucks offering on the iPhone, it is no longer in there interests to stock CDs. It has not been clarified what Starbucks make from Apple with regards to an affiliate from iTunes sales within one of their stores, but it must be significant.

melina

i always wondered why starbucks got into this business to begin with.. everytime i walk into a starbucks i see the music racks full of cds and no one buying them. i must admit, i did by a cd once.. it was a pretty cool promotion a few years back, in theory at least. basically, starbucks got some big musicians (like bob dylan) to put together a cd's worth of songs from their favorite artists..

Gary

Starbucks needs to wake up and realize that the answer lies in “digital” not physical. They were the pioneers of making consumers feel like every Starbucks location was “their” place. BUT, they missed the boat from an in-store entertainment experience by not offering consumers interactivity with the music…by not offering unique ways to market and promote the music other than traditional racks and POP . They fell into the old school thought of trying too hard to “A&R” the music instead of creating a "framework" allowing their customers to choose/interact with the music…like they do with coffee and lattes. Starbucks Chief, Howard Schultz, proclaimed "...we are committed to examining all aspects of our business that are not directly related to our core." Although physical music sales may not be directly related to Starbucks' "core", the in-store experience certainly IS and music is a driving factor.

alisha

i think getting back to coffee .. only is just fine. but i liked the music promotion starbucks was able to do with its artists. i think this is another reason independent artists should seek new ways to market themselves. for example i read this article: http://www.musiciansatlas.com/newsletter/feb08/spellman0208.asp a few days ago which suggets a DIY approach. it could be something to look into

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