80% Ignore Professional Music Reviews
Need more proof that viral marketing is time better spent than wooing your local music reviewer? A new Trust Index Survey from e-commerce consultancy Avail Intelligence says that:
- 8 out of 10 music fans are turning away from professional reviews and going online for music recommendations
- 40% turn to online recommendations or social networking sites such as Facebook and iLike
- 41% were guided by friends, family and other shoppers
Handle your buzz machine right and reporters will be calling you asking for tickets.
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the source for this survey is way biased…they stand to make more $ if everyone believes their findings
For recommendations? Sure, ask your friends. For good, entertaining writing? Pick up a newspaper. I don’t see the problem. Music critics do what they do to entertain and enlighten — and even enrage. Their job is not to provide consumer reports (or at least that’s what I like to think).