Hypebot Infiltrates Columbia Records Site With Anti-Label Ad - hypebot

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» Columbia Records Ad Spoofed from Broken Record
This is pretty funny stuff. There are many reasons why corporate and artist sites should not carry advertising. But the most obvious one is that outside ads change the conversation. In one of the few places that a marketer can... [Read More]

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Uro

LOL

You beat me to it!

Great job and keep up the evangelizing.

Indie Music Tech

That's hilarious Bruce! Now let's see if they catch it, filter the ad and respond

Marla Durden

Bruce, that is great! You rock. All the record labels have stupid ads on their sites. I always think that they are very sad for doing such things. How can they have any pride and run ads for other companies on their sites. You don't see General Motors doing that and they are really hurting for cash.

Rob

a) Hilarious, good on you.
b) A major label running ads on its corporate site deserves nothing less. At least have custom ads or something. Google text ads. ugh.
c) That is a horrible looking site in general and perhaps text ads are exactly what it deserves.
Cheers

wolfgang

I also made a joke on Columbia this morning.
After reading your blog-entry I had to add a link so that people can find detailed info on your infiltration.
http://dorninger.servus.at/node/540

Thanks for this awesome performance.

wolfgang

doubleagame

KUDOS!!!!!!!

Bruce Houghton / Hypebot.com

Thanks for the comments and links. To answer one question. I did not publish a screen shot of the Columbia site because its protect by copyright and given the ribbing I'm giving them I don't want to push my luck.

UPDATE: It seems to still be running. I'm up to 7338 impressions for my $3.37 !

Robin

This is amazingly funny! Way to go, Hypebot!

SaddlePal

Good Job -

Island Records USED to be one of the coolest hippest labels. Marley, Waits, U2... But now... In order to get to their site, one has to suffer thru a Lincoln banner ad and a Maria cover page. Tasteless.
http://www.islandrecords.com/mariah/ill_be_lovin_u_long_time/island/

-SaddlePal

SaddlePal

Good Job -

Island Records USED to be one of the coolest hippest labels. Marley, Waits, U2... But now... In order to get to their site, one has to suffer thru a Lincoln banner ad and a Maria cover page. Tasteless.
http://www.islandrecords.com/mariah/ill_be_lovin_u_long_time/island/

-SaddlePal

Victor Caballero

Interesting. Pretty low ctr but what the heck. How long before they ban your site from their adsense account.... Is sommeone from Sony reading this thread. I bet after the Lefsetz email blast/blog they will be.

Victor Caballero

Looks like adsense is removed from the site....

Victor Caballero

You should have done a screen shot... I did a digg on your story.

Joda

Sony should be ashamed.

Most of the labels should be. None of them get enough traffic to justify doing this to their sites. They never will.

They should be especially ashamed about running ad-sense on any of their sites. It doesn't get more amateurish than that.

That tells you how much the people in charge of monetizing the digital properties knows about making money online.

Jakomi Mathews

I think the key issue here is that the labels do not get the ad-funded business models even when it comes to their own sites. Sad but true!

However I think it highlights a more important issue in reference to the whole ad-funded model and the music business...

..this issue is the fact that the current ad-funded models are not managed little own leveraged in a dynamic and feasible way via the labels or the ad-funded retailers.

Advertising funded models can work for music. However, labels and the ad-funded business models need to leverage the proposition in a more effective manner. As a brand being associated with giving away music for free should bring a higher cost then your typical banner ad (ie £4 per 1000 via myspace)traditional cpm model.

Having an association with music little own giving it away for free brings higher levels of brand association and drives more effective brand loyalty than traditional run of the mill cpm models. As such the ad spend should be higher.

Please tell me who in the record labels or these new ad funded business models are actually getting the aforementioned key FACT?

Until they do I'm sure we will no doubt see more demonstrations of both labels and new ad -funded retailers incompetence in relation to their own brands al-la the recent hypebot
demonstration of the labels downright incompetence...

Has anyone tried this on a major labels artist website (ie placing a bogus adsense or otherwise banner ad on the site decrying the lameness of the artist)?

Lets up the stakes here...

For a more in depth analysis of the ad-funded model in terms of how and why content owners ans digital retailers should be leveraging their propositions to brands check out this post (on my blog)...

http://www.themusicvoid.com/?p=103

Cheers,
Jakomi


Jeff Trevathan

It is just ridiculous that a major label site would be advertising anything other than it's own bands and products. Good show!

Jeff

John

Check out this related post - hilarious!
http://www.viraldatabase.com/link/fb2cfac6/10370

Doctor F. Alias

Funny, but you exaggerate the situation. Only 4 out of the 6000+ people actually clicked it. Most of the others didn't notice it. Worse yet, noticed it and didnt click.

wheatus

Doctor F Alias,

So I take it then you think these ads are a good idea?.....come on, come clean, you have to be Charlie Walk.

Jonathan Toth from Hoth

Nice. If anything, you're spreading the message of the masses. The new generation wants FREE music, and labels don't offer much of that. ADAPT OR FADE AWAY.

wheatus

Doctor F. Alias,

And another thing...How is noticing it but not clicking on it worse than not noticing it at all?!?!?!? Further more...is this not the type of ad that can be viewed and absorbed without being "clicked"......huh...you dickhead?

If you don't already work for a major label you should....shit, you're dumb enough to be president of one.

pwned

Ann Teliczan

I agree with you! A lot of people have asked me why I don't have ads on my HDR blog and my reason is that I also think more doors are opened when you don't have ads.

Issa

masai mara,samburu

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