Katz & ClearChannel Form Online Radio Net
Clear Channel Radio and Katz Media Group have launched an online radio advertising network that outpaces its nearest competitor by 300%. It is also perhaps the first network to incorporate independent net radio stations with the online and mobile streams of AM, FM stations as well as syndicated content. Immediately, the Katz Online Network delivers 79 million sessions per month and a unique audience of nearly five million listeners per week. Online properties include Radioio, Accuradio and SmoothJazz.com. (More)
Share on:
This will be interesting to watch. In my experience, many advertisers have not really received the results they were hoping for using local station’s streaming…however, with the independent internet stations onboard maybe that will change. I think as we get closer and closer to internet access in vehicles,, this will gain a bit more momentum.
M. Bruce Abbott
Creative Director/Partner
Radio Lounge
http://www.radioloungeusa.com