Music marketers take note: a new survey by Parks Associates says 2/3rds of US and Canadian broadband households regularly use the PC to play music at home and a surprising 1/3 say they use their TV to listen to music. MP3 players ranked equal to TVs. (click on image to enlarge)
“iPods are sexy, but not everybody has one,” said John Barrett, Director of Research at Parks Associates. “TVs are ubiquitous and increasingly capable of delivering a range of content, especially with new features like digital music delivery and place-shifting services. This is just the tip of the iceberg for TV applications.”
In the report, Parks Associates analysts recommend that developers and service providers account for these standard platforms when designing new digital entertainment services. Music marketers should do the same.
