New music discovery site Songness attempts to predict how users will rate a song. When it launches in September it could give independent artists "a fair way to evaluate and market new songs, and systematically introduces fans to songs they might otherwise miss,” says EVP Bill Ahlhauser.
Taking a "wisdom of the crowds" approach, the Songness engine compares individual users with categories of users that appear to influence their music choices and generates recommendations. Site features include:
New registered song gets rated by up to 200 fans- Artists get free audience reports
- Fans who rate songs download it free
- Fans can recommend songs to friends
- Fans can listen to songs up to 10 times
“Songness gives artists reliable feedback on the composition and size of the audience for songs they register,” Ahlhauser explains. “It also helps them by actively recruiting new fans for their music.”Fans are urged to buy the music they listen to on the site.
“We give fans time to get used to new artists before buying the songs, but the principle is that if you like the music you should buy it,” Ahlhauser says.“Our comprehensive approach allows Songness to give fans more and better recommendations across genres, and to systematically introduce them to artists they don’t already know,” he says. “It’s hard for the Songness CF to run out of recommendations.”
Songness is open for artists to upload tracks or albums online. For questions on Songness, contact Brant King at (615) 308-9052 or email bking@songness.com.
