Big Changes For Zune? - hypebot

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Matt

xbox live and zune will merge this fall. Both databases are down today.

Taylor

I have said from DAY ONE - after the product was announced but before the first Zune's hit store shelves - that Microsoft pissed away one of the biggest opportunities in NOT branding the device as an X-Player or X-Box extension. They would have had a built in consumer base of x-box players to market to - who were already part of the ecosystem and ready to buy, synch and play. Additionally, they could have beat Apple by developing app extensions that let you take the X-Box gaming experience with you in smaller versions of games or "sub-stories" of the same game.

This observation has total credibility to as the X-Box team was the same team behind the Zune. Why did they not see the obvious!?!

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