Friday’s Music Briefing: Godin’s Tribes, Facebook Music, MP3 Kiosks & Much More

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  Marketing guru Seth Godin‘s book Tribes: We Need You to Lead Us is a great fast read on building and leading tribes. Godin is a real music lover and examples like the Grateful Dead tribe are sprinkled throughout. Hypebot will be running Tribes Week next week with a contest and interviewing Seth Godin next week, but I’d get my own copy of Tribes: We Need You to Lead Us
  right now and start leading.
• RIAA wants to appeal on contested jury instruction (ars)
• Digital distributor INgrooves has launched an extensive music licensing site with YouLicense.(press release) Both companies are aggressively forming new partnerships to help each company compete in their competitive markets.
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  Facebook continues to eye the digital music business.(Reuters) What is taking these guys so long? This could a real boon to marketers of music to the 25-50 set. If you have not tried Facebooks targeted ad platform, you should.
• Tom Calderone has been promoted to president of VH1. (FMQB)
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  Mix & Burn adds a new MP3 Filing Station to its growing line of CD burning station kiosks aimed at electronics retailers. (press release) Imagine the marketing possibilties if more consumer lifestyle destinations (fashion, furniture, health food stores, etc) added a kiosk with front screed offerings aimed at eash audience.
• DDEX, a consortium of major players in the digital music space including the major labels, iTunes and other download stores, tech companies and others have joined together for a new set of standards aimed at improving business operations and the consumer experience. (press release)