Music Marketing

Under The Guns (‘n Roses) Dr. Pepper Goes Free

Dr_pepper_guns
True to its word, Dr. Pepper will honor the release of Guns ‘n Roses’ Chinese Democracy with a free soda for every American.
    "We never thought this day would come," said Tony Jacobs, vice
president of marketing for Dr Pepper. "But now that it’s here all we can
say is: The Dr Pepper’s on us."
The manufacturer had made the promise earlier this year as part of a publicity campaign that had fun with the band’s 17 year old struggle to finish the CD.

Dr Pepper is ready to give out free soda coupons to every American when
the album releases on Nov. 23, 2008. If getting a a free Dr Pepper matters to you, follow these steps:

1. On the Nov. 23, 2008 release date, go to http://www.drpepper.com
2. Register your information to receive a coupon for one free 20-oz. Dr Pepper.
3. When your coupon arrives, redeem it wherever Dr Pepper is sold.
4. Drink your Dr Pepper slowly to experience all 23 flavors.  Dr’s orders.

Coupons will be available for 24 hours, starting at 12:01 a.m. Eastern Time on Nov. 23, 2008. Allow 4-6 weeks for coupon to arrive. Coupons will expire on Feb. 28, 2009. Limit one coupon per person. Full terms and
conditions available at http://www.drpepper.com .

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