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What Is A Music Entrepreneur?

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I’ve been thinking about retooling our booking agency Skyline Music to better position it and our artists to compete and thrive in the new realities of the music business. The first steps have been about recapturing my own entrepreneurial spirit and then spreading it throughout the company.

First I had to answer the question: "What Is A Music Entrepreneur?"  The conclusions I came to are both wonderfully simple and amazingly complex:

  1. A Music Entrepreneur creates and adds: ideas, systems, jobs, value, profits.
  2. A Music Entrepreneur only succeeds through focus and execution.

Both are true if you are a musician, starting a company or retooling an old one. CD Baby founder and true music entrepreneur Derek Sivers wrote about the later way back in August of 2005 on Emergic.org in a post “Ideas Are Multiplier Of Execution” . Read it.

 

– Bruce Houghton

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4 Comments

  1. Everybody in the music business is an entrepreneur. We pave our own paths, and dictate our own future.
    As you mention Bruce, EXECUTION is paramount with just about every pursuit. A perfect example is how managers are essential to artist development and promotion, and create significant value for their 15% share. There’s soooo much music out there. If the music is good enough, it’ll stand out…but only at a certain point. You need to develop a TEAM that will deliver it to the masses.

  2. The more self sustaining you can be in this industry the better. Not everyone is a jack of all trades, but your team needs to come together to create the avenues of promotion and the revenue streams needed to make a living in the music business. Bruce, I am pretty confident that you have the players in your system, you just need to find the right positions for them and coach accordingly.

  3. An entrepreneur applies skills, basic spelling and grammar for instance. The quality of both in your blog is consistently appalling.

  4. Thanks for the great words and kind thoughts. This is a discussion that deserves to continue.
    Pmot – you are right about my spelling. It’s been a problem for me since 5th grade that even spellcheck does not seem to cure. (and sadly spellcheck does not extend to titles…) Given the lack of revenue from blogging, I am my own writer, editor and proofreader. But I promise to try to be better and I that any corrections readers email to me at bruce at skylineonline.com will be made quickly.
    Thanks for your support…

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