They can buy it here.
They can buy it there.
But will they buy it anywhere?
Move over MySpace music. Google’s YouTube is adding ecommerce in an effort to monetize the site’s huge traffic beyond advertising, the company announced yesterday. Initial partners include Amazon MP3 and iTunes who will offer music and game downloads.
The YouTube eCommerce Platform will be rolled out on a larger scale over the coming months to include partners in music, film, TV, and publishing selling alongside related videos. Retail links..
to buy songs from iTunes and Amazon will appear on the watch pages
of authorized video content. Those partners who use YouTube’s content
identification and management system can also enable retail links on
claimed videos that they have chosen to leave up on the site.
The YouTube eCommerce Platform is currently available in the United
States. Over the coming months, the platform will be expanded
internationally.
