READ MORE DETAILS OF THE LAUNCH AND AN INTERVIEW WITH THE CO-FOUNDER HERE.
Bono lead fundraising vehicle (RED) is ramping up for an official launch on Monday December 1st, the 2Oth Anniversary of World AI A growing list of retailers including Dell and iTunes have signed on to donate a share of profits from special co-branded products.
But the flagship offering is (RED)wire, a $5 per month subscription which includes weekly email delivery of one song each from a major and developing artist plus additional content. The effort could redefine how music can be vehicle for change.
A star studded cast including U2, Coldplay, the Killers, the Dixie Chicks, John Legend, R.E.M. and Bob Dylan have signed on and MSN will host the launch starting Monday at a specially created online destination. Take an pre-launch peak @ (RED), (RED)wire and RED.MSN.com.