U.S. fans watched 13.5 billion online videos during October, an increase of 45% over last year. That's 77% of the total online audience watching an average of 92 videos that month. These impressive numbers are causing some in the music industry to retool marketing efforts and look for new revenue streams.
In October, Google sites once again ranked as the top U.S. video property with nearly 5.4 billion videos viewed, a 40% share of all videos viewed. YouTube accounted for more than 98% of all videos viewed at Google.
Fox Interactive Media ranked second with 520 million videos (3.8%), followed by Yahoo! Sites with 363 million (2.7%), and Viacom Digital with 305 million (2.3%). Hulu, a joint venture of NBC and Fox featuring full-length broadcast TV programs, ranked sixth with 235 million videos viewed (1.7%).
