Uncategorized

EU Prefers iTunes 2 to 1 But Amazon Gaining Share

ApplelogoAmazon_2
European broadband consumers who regularly listen to music on computers and MP3 players are twice as likely to purchase music from iTunes than from any other online store according to research from Strategy Analytics.

The new report which is based on online interviews with broadband users in France, Germany, Italy, Spain and UK, also notes that there is a significant difference between casual users and heavy users. “Heavy users show a much stronger preference for buying digital music from iTunes or directly from a record label, while casual users demonstrate a relatively higher preference for buying digital music from big Internet brands, such as Amazon, or directly from their broadband service provider,”  says analyst Jia Wu.

As much as its great news for iTunes, Amazon should also be pleased with the findings since its digital store just launched a few week ago in the UK and is not available in all EU markets.

Eu_digital_music_sales_2

Martin Olausson, Director of Digital Media Research at Strategy
Analytics, added, “Our research clearly shows that iTunes is the
undisputed heavyweight champion in the European digital music market.
Other players in the market stand a good chance to succeed in their
challenge to Apple however, if they choose to focus on the right
consumer segments.”

To purchase the report on “Companies or Brands From Whom You Would Prefer to Buy Your Music,” click here.

Share on:

5 Comments

  1. bruce, correct me if I’m wrong , but the story here seems to be that iTunes market share in Europe is WAAAY lower than the US

  2. Ricky, they ask MTV to help see if people feel more comfortable buying downloads via a known brand name like that. In fact in many markets MTV does sell downloads on their site. In the US its via their deal with Rhapsody America.

  3. One of the reasons why iTunes has a much lower share in the EU is that close to 50% of the digital music market here is made on mobile. The UK is web centric, but countries from Southern Europe (France, Spain, Italy…) create more revenue for the labels from the mobile operators than from the web.

Comments are closed.