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Vancouver House DJ

It' true, i remember i called my local radio station back in the day and asked them why they were playing more commercial music and leaving their quality music roots. They said "We are in the market for making money off advertising and not in the interest of music. So whatever music will push higher advertising profits will prevail"

I know its basic principles for any business, but the fact they would blatantly use this business model with zero interest in the music is beyond me..


Let me first say that I understand the sentiment being presented. I agree that relevant content, not specifically music services, is the future of radio, and that iPods fill that role much better.

However, this is a very poorly researched, and poorly written, article.

What exactly is a 'non-local' station? Last I checked, there was a transmitter in every local market, and the FCC required a staffed studio location for every licensed transmitter. Each of these stations is still dependent to a great degree on local advertising dollars, and so airs advertising for, and provides a service to, local businesses. Thus, it would seem that every station at least has some locality to it.

I think if you'd actually spent some time researching some of these small-market stations, you'd find that there are many mini-ClearChannels in these markets that own a great many of the stations, some even owning half the available stations and then running even more in the same market through FCC-allowed management agreements. I think you'd also find that these types of operators are just as likely to use syndicated programming to fill out their programming day than the operators you cite by name.

I also submit that the level of talent on the air in most small markets is such that a nationally-syndicated show IS likely to be better in many instances. Not sure if you've actually listened to a small-market local morning show lately, but they're pretty much all likely doing the same recycled "Hollywood Dirt." Not very 'different' than the very shows you seem to decry for not being 'local'.

Equally interesting is that SiriusXM was just announced today to be the company second-most likely to declare bankruptcy this year. Doesn't seem like an improvement to the business model.

Can you cite sources for point #10? I'd like specific examples of a station that a conglomerate has backed out of buying that subsequently hemorrhaged ratings and revenue.

Good luck.

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