Fancorps Takes Over Contest To Prove The Value Of Street Teams
A constant question in the new era of music marketing is,. "What actually works?". Digital street team enabler Fancorps set out to offer some proof by asking members of four of its band street teams to vote for their favorite artists in the 2009 Alternative Press Readers Chart. The result? Teams using the Fancorps platform (Forever The Sickest Kids, Anberlin, Hit The Lights, and Ludo) grabbed the top four slots.
"When we learned of the AP Reader's Poll, we saw it as the perfect opportunity to motivate Fancorps members of the street teams we administer to try and truly effect a tangible outlet," said Tony Edwards, Director of Sales and Marketing at Fancorps. "When the
issue hit news stands and our teams had topped the chart we were thrilled and further re-assured that our efforts and system undoubtedly can return unquestionable results."
Fancorps admits that they are always asked, 'How do you know it is working?', or 'How can you tell if a street team is truly making an impact?'.
As with most forms of marketing and advertising the street team is one piece of a larger campaign so exact impact is hard to measure. With street teams, however, members are required to provide proof of their work so most of the viral campaigns lead to measurable results.