Nine Inch Nails' album "The Slip" has been released as a free Creative Commons licensed single file, custom multimedia PlayApp download that can contain music, pictures, lyrics, and video. The songs in the NIN PlayApp are extractable as 192 kbps MP3 files and the pictures as high resolution .JPGs. Initially the format has been developed for Windows XP and Vista.
PlayApp is being designed as a new music sales format that offers more than just songs as a downloadable multiimedia collectible with DRM optional. There is no adware or spyware and all are digitally signed by the publisher. Custom PlayApps ready for sale can be setup for as little as $19.