FOR THE INDIE IN US ALL - Music publicity firm Shore Fire shared a study by the The Center For Media Research on the importance of shorter subject lines that everyone needs to heed when sending out email blasts.
The highlights:
- Front load subject lines with the most important information
- Size matters: keep them as short as possible
- Many email services like AOL restrict subject lines to 38-40 characters
- When in doubt, test
How do you make your email better?
