Music Marketing

Teens Prefer Music To Sex And Have No Intention Of Paying For It

Freelove
Forget free love. Today's teens are far more interested in free music. A new survey of 1000 UK youth showed that 70% of 16-19 year olds would rather go without sex than music for a week. Broaden the age group to 16-24 and the go without sex group only falls to 60%.

61% of the same age group don't feel they should have to pay for the music. Narrow the survey to 15-19% and the "Why should I pay?" crowd rises to almost 70%. Those that would pay pegged the fair price of a single track download at 39p pr (55 cents) or GBP 3.91 ($5.50) for a full album download.  UK music is generally higher than in the US and yet the average price that respondents think is fair to pay for a CD is GBP6.58 ($9.50).

You Tube is the top web spot for music discovery for 38% of UK youth. Myspace and a
band's own website combined to come a distant second at 15%.

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3 Comments

  1. I think your headline is a bit misleading – after all, if a person thinks that a fair price for a download is 39p, how can they “have no intention of paying for it”?
    The problem stems from the survey summary not really being clear what it’s asking about when it gets the “free” response – the question asks about paying to listen to music online, not obtaining music online. Streams rather than downloads.
    Teens want to listen to radio for free, though, isn’t quite as arresting a headline, is it?
    http://xrrf.blogspot.com/2009/02/music-is-better-than-sex.html

  2. The problem stems from the survey summary not really being clear what it’s asking about when it gets the “free” response – the question asks about paying to listen to music online, not obtaining music online. Streams rather than downloads.

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