YouTube & Video

YouTube Grabs 41% Share With 100M Viewers

78.5% of the U.S. internet audience viewed online video.

The average online viewer watched more than 5 hours.

Youtube
In
De
cember, Google  and YouTube once again ranked as the top U.S. video property with
5.9 billion videos
viewed  accounting for 41% of  the total online video market. Fox Interactive Media ranked a distant second with 445 million videos (3.1%), followed by Yahoo! sites with 330 million (2.3%) and Viacom Digital
with 291 million (2.0%). Hulu continued climbing
and was up 6% vs. November to 241 million videos viewed. 


Top
U.S. Online Video Properties* by Videos Viewed December
2008

Total U.S. – Home/Work/University Locations

Source:
comScore Video Metrix

Property

Videos

 (000)

Share
(%) of

Videos

Total Internet

14,318,722

100.0

Google Sites

5,905,854

41.2

Fox Interactive Media

444,865

3.1

Yahoo! Sites

330,025

2.3

Viacom Digital

290,558

2.0

Microsoft Sites

247,903

1.7

Hulu.com

240,585

1.7

AOL LLC

197,135

1.4

Turner Network

183,948

1.3

Disney Online

148,434

1.0

ESPN

102,542

0.7

*Rankings based on video content
sites; excludes video server networks. 
Online video includes both streaming and progressive download video.

YouTube Surpasses 100 Million Viewers

Nearly 150 million U.S. Internet users watched an average of 96 videos per viewer in December. Google Sites surpassed 100 million online video viewers during the month, representing two out of every three Internet users who watched video. Fox Interactive ranked second with 56.9 million viewers, followed by Yahoo! Sites (42.8 million) and AOL LLC (31.5 million).

Other notable findings from December include:

  • 98.9 million viewers watched 5.9 billion videos on YouTube.com (59.2 videos per viewer).
  • 48.7 million viewers watched 367 million videos on MySpace.com (7.6 videos per viewer).
  • The duration of the average online video was 3.2 minutes.
  • The duration of the average online video viewed at Hulu was 10.1 minutes, higher than any other video property in the top ten.

Top
U.S. Online Video Properties*

by Unique Viewers

December
2008

Total U.S. – Home/Work/University Locations

Source:
comScore Video Metrix

Property

Unique
Viewers (000)

Average
Videos

per Viewer

Total Internet

149,587

95.7

Google Sites

100,092

59.0

Fox Interactive Media

56,895

7.8

Yahoo! Sites

42,761

7.7

AOL LLC

31,522

6.3

Microsoft Sites

29,534

8.4

Viacom Digital

27,370

10.6

Hulu.com

24,572

9.8

Turner Network

20,499

9.0

Time Warner – Excl. AOL

17,294

2.8

CBS Corporation

14,840

3.7

*Rankings based on video content
sites; excludes video server networks. 
Online video includes both streaming and progressive download video.

Share on: