$1.29 Pricing: Another Missed Opportunity
COMMENTARY: Variable pricing has come to iTunes; and once again, the four major labels failed to use the opportunity that the long anticipated change provided to repair its damaged relationship with consumers.
Instead of delivering more value in the form of additional content along with the higher price, the major labels upped the price of their most popular titles almost 30% just as many consumers began getting comfortable with paying for downloads and in the middle of the worst economic downturn in decades.
The cost of adding album art, lyrics, interviews or even video and b-sides to a $1.29 "super single" would have been minimal, but the good will with consumers could have been enormous.
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